Branding
Logo & brand design in Fort Collins.
A memorable logo and a cohesive look make a small business feel established and trustworthy. Whitcomb Design creates clean, modern brand identities for Fort Collins businesses, and builds the matching website to go with them.
What's included
A complete, usable brand identity
More than a logo: everything you need to look consistent and professional everywhere customers find you, online and off.
- Custom logo. A distinctive primary logo plus the variations you'll actually use: horizontal, stacked, and icon-only.
- Color palette. A defined set of brand colors with exact codes, so everything you make matches.
- Typography. Font choices that fit your business and read well on screen and in print.
- Brand guidelines. A simple one-pager so anyone (you, a printer, a sign shop) uses your brand correctly.
- Social & web assets. Profile images, favicons, and the files your new website needs, ready to go.
Brand + website
One team for your whole look
Most logo shops don't build websites, and most web shops don't really do branding, so business owners end up stitching together a logo from one place and a site from another that don't match. Whitcomb does both. Your brand and your Fort Collins website are designed together, by the same person, so the colors, type, and feel are consistent from your business card to your homepage. That cohesion is what makes a small business look bigger than it is.
Portfolio
Local brands, reimagined
Visual concepts for real Old Town Fort Collins businesses, showing the range from warm and classic to bold and modern.
Refined identity for a women's fashion boutique.
Concept
Luxe, golden salon & spa branding.
Concept
Warm New Orleans character for a local cafe.
Concept
How it works
From blank page to brand in three steps
Discovery
We talk through your business, your customers, and the feel you want.
Concepts
You see real logo directions. Then we refine your favorite together.
Deliver
You get every file, color, and font, ready to use everywhere.
Why it matters
Branding is what makes a small business look big
Customers decide whether they trust a business in seconds, and a lot of that judgment is visual. A sharp, consistent brand signals that you're established, professional, and serious about your work, before a customer has read a single word. A logo cobbled together in a free tool signals the opposite, no matter how good you actually are.
For a local Fort Collins business, that first impression shows up everywhere: your storefront sign, your business card, your Instagram, your Google listing, and the top of your website. When all of those match (same logo, same colors, same feel), you look like a brand people can rely on. When they don't, you look like a hobby. Good branding closes that gap cheaply, and it pays off every time someone sees your name.
Questions
Branding FAQ
How much does a logo cost in Fort Collins?
Logo and brand identity packages start at $499. A standalone logo costs less than a full identity with colors, fonts, and guidelines. You'll get a fixed quote up front, and branding is discounted when bundled with a website.
What files do I get?
Your logo in every format you need: vector files for print and scaling, plus web-ready versions, along with your color codes and font choices. All yours to keep.
How many revisions are included?
Multiple rounds. We refine the direction together until you're genuinely happy with it.
How long does branding take?
A logo and core identity typically takes one to two weeks. Bundled with a website, it folds into the overall project timeline.
Let's build your brand
Ready to look the part?
Get a free quote for a logo, a full brand identity, or branding plus a matching website.